Weekend Favs July 20 written by John Jantsch read more at Duct Tape Marketing
My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an […]
Hypothesis-Driven Growth: How to Turn Data into Revenue written by John Jantsch read more at Duct Tape Marketing
The Duct Tape Marketing Podcast with John Jantsch
In this episode of the Duct Tape Marketing Podcast, I interviewed Doug Davidoff, the founder and CEO of Lift Enablement and the author of The Revenue Acceleration Framework. Dough Davidoff brings over 20 years of experience advising small and mid-market companies focused on significant growth. Known for his no-nonsense approach, he combines real-world research with systems design to develop effective business and growth strategies. In our conversation, Doug Davidoff defined the concept of hypothesis-driven growth and explained how businesses can leverage this approach to turn data into revenue.
Key Takeaways
Dough Davidoff emphasizes the importance of hypothesis-driven growth, where businesses form hypotheses, test them, and learn from the outcomes to make data-driven decisions. He distinguishes between speed and velocity, highlighting that true progress comes from moving in the right direction. A strong Rev Ops function is crucial for optimizing revenue generation and enabling marketing, sales, and customer success teams to work cohesively. While embracing organizational silos, he stresses the need for proper context and communication. Companies can use well-designed frameworks to align strategies across departments, ensuring consistent and scalable business growth.
Questions I ask Doug Davidoff:
[02:12] What’s the difference between rev ops and marketing?
[04:56] How does the difference between speed and velocity affect business growth?
[06:24] Where do people get applying tech to marketing wrong?
[08:58] Talk briefly about the underlying objective when you enter a company.
[11:00] How do you address companies that take a very siloed approach to Sales & Marketing?
[13:24] Are there totally different approaches to legacy companies and companies starting off?
[17:07] What’s a thumbnail sketch of your typical process and methodology?
More About Doug Davidoff:
- Connect with Doug Davidoff on LinkedIn
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